Thesis 14: Strategic Thinking about Social Media is no Substitute for Action
At a certain level, it’s important to think strategically about how your organization will use social media. After all, if Thesis 4 is true, and if social media really are the defining communications...
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The 36th Thesis
Just as Martin Luther’s 95 Theses posted on October 31, 1517 on the church door at Wittenberg were not a comprehensive statement of his theology, the 35 Social Media Theses posted on the wall of SMUG...
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Hoping for an Augustinian Turnabout
It seems a gang of rampaging ruffians has brought Trouble (with a capital T) SMUG’s global headquarters. Don’t let the chirping birds fool you: When I spoke with the police officer who arrived on the...
View ArticleOn World Peace, Labor Day and Blocking Facebook
I’m as big an advocate of social media as you’re likely to meet. Still, I think Washington Post columnist Kathleen Parker went a bit overboard in yesterday’s offering, Facebook and social media offer...
View ArticleAccelerating Innovation
On the day we announced our crowdsourcing plan for the advisory board for our Mayo Clinic Center for Social Media, Seth Godin ironically had a post called “Beyond Crowdsourcing.” It was a riff on the...
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If Snow Blowers were like Hard Drives…
…I would have been able to get this one for about 23 cents. As it was, I picked it up at Sears on Black Friday for $419, or about 40 percent off. That 23 cents figure is just a guess, and is probably...
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Under-promise. Over-deliver.
Listening again last night to Guy Kawasaki’s book, Enchantment: the Art of Changing Hearts, Minds and Actions, one of his tips on “How to Enchant Your Boss” was (and I’m paraphrasing because it was an...
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Martin Luther, The Economist, me and you
On October 31, 2009 I published my 35 Social Media Theses, subtitled “The Disputation of Chancellor Lee Aase on the Power and Efficacy of Social Media,” on the 492nd anniversary of Martin Luther...
View ArticleHelpful is more important than Viral
Alternate title: Why JAMES is the NBA MVP instead of BOSH. For those of us working in social media, having a “viral” video or blog post is one of the goals to which we often aspire. In some ways it...
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“Creating a Facebook page is like adopting a puppy. Starting a blog is like...
That’s the off-the-cuff formulation that emerged from the blogging session at our Mayo Clinic Social Media Residency on Monday. And today it becomes my 39th Thesis, joining the first 35, along with 36,...
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